/* ============================================================
   Advertise Pro — Redesign · Editorial Agency Aesthetic
   Light, violet-tinted palette · single sharp purple accent · numbered sections
   ============================================================ */

/* ----- Tokens ----------------------------------------------- */
:root {
  /* Colour: violet-tinted ink-on-cream, single sharp purple accent
     hue 295° pulled from hero banner background (#ad98cb) ----- */
  --ink:         oklch(0.18 0.022 295);    /* near-black, faint violet */
  --ink-soft:    oklch(0.32 0.018 295);
  --muted:       oklch(0.50 0.014 295);
  --rule:        oklch(0.86 0.012 295);
  --paper:       oklch(0.985 0.006 295);   /* cool off-white */
  --paper-2:     oklch(0.965 0.014 295);   /* lavender-cream surface */
  --surface:     oklch(0.945 0.020 295);
  --invert:      oklch(0.155 0.030 295);   /* deep violet-black */
  --invert-2:    oklch(0.22 0.030 295);

  --accent:      oklch(0.58 0.20 295);     /* saturated violet, hero-banner family */
  --accent-deep: oklch(0.44 0.18 292);
  --accent-soft: oklch(0.94 0.04 295);

  /* Type ------------------------------------------------------- */
  --display: 'Bricolage Grotesque', ui-serif, Georgia, serif;
  --body:    'Geist', ui-sans-serif, system-ui, -apple-system, 'Segoe UI', sans-serif;
  --mono:    'Geist Mono', ui-monospace, 'SF Mono', Menlo, monospace;

  /* Fluid type scale (clamp on display)----- */
  --fs-d1: clamp(2.6rem, 5.5vw + 0.5rem, 7rem);
  --fs-d2: clamp(2.1rem, 3.8vw + 0.6rem, 4.6rem);
  --fs-d3: clamp(1.5rem, 1.3vw + 1.05rem, 2.25rem);
  --fs-h4: clamp(1.15rem, 0.4vw + 1.05rem, 1.35rem);
  --fs-body: 1.0625rem;        /* ~17px on desktop, fixed for legibility */
  --fs-small: 0.875rem;
  --fs-tiny: 0.75rem;

  /* Spacing scale (4pt) --------------------------------------- */
  --s-1: 0.25rem; --s-2: 0.5rem; --s-3: 0.75rem; --s-4: 1rem;
  --s-5: 1.25rem; --s-6: 1.5rem; --s-8: 2rem; --s-10: 2.5rem;
  --s-12: 3rem; --s-16: 4rem; --s-20: 5rem; --s-24: 6rem;
  --s-32: 8rem; --s-40: 10rem;

  --section-y: clamp(4.5rem, 10vw, 9rem);
  --wrap-max: 1280px;
  --wrap-pad: clamp(1rem, 3vw, 2rem);

  /* Motion ----------------------------------------------------- */
  --ease-out-expo: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-out-quint: cubic-bezier(0.22, 1, 0.36, 1);
  --d-fast: 220ms;
  --d-mid:  500ms;
  --d-slow: 900ms;
}

/* ----- Reset ------------------------------------------------ */
*,*::before,*::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font: 400 var(--fs-body)/1.55 var(--body);
  color: var(--ink);
  background: var(--paper);
  font-feature-settings: "ss01", "cv11";
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, svg, picture { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
ul, ol { padding: 0; list-style: none; margin: 0; }
h1,h2,h3,h4,h5 { margin: 0; font-family: var(--display); font-weight: 600; letter-spacing: -0.02em; line-height: 1.05; }
p { margin: 0 0 1em; max-width: 65ch; }

/* Skip link --------------------------------------------------- */
.skip-link {
  position: absolute; top: -100px; left: 1rem; z-index: 200;
  background: var(--ink); color: var(--paper);
  padding: var(--s-3) var(--s-4); font: 500 var(--fs-small)/1 var(--mono);
  border-radius: 4px;
}
.skip-link:focus { top: 1rem; }

/* Wrap -------------------------------------------------------- */
.wrap {
  width: 100%;
  max-width: var(--wrap-max);
  margin-inline: auto;
  padding-inline: var(--wrap-pad);
}

/* ----- Typography utility classes ---------------------------- */
.display { font-family: var(--display); font-weight: 600; line-height: 1.04; letter-spacing: -0.025em; font-size: var(--fs-d2); }
.display em { font-style: italic; font-weight: 600; color: var(--accent); }

.chapter {
  display: inline-flex; align-items: center; gap: var(--s-2);
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.18em;
  color: var(--ink-soft);
  padding-block: var(--s-2);
}
.chapter::before {
  content: "";
  width: 24px; height: 1px; background: var(--ink-soft);
}
.chapter--inverse { color: oklch(0.85 0.015 295); }
.chapter--inverse::before { background: oklch(0.85 0.015 295); }

.lead { font-size: clamp(1.05rem, 0.4vw + 0.95rem, 1.25rem); line-height: 1.55; color: var(--ink); }
.muted { color: var(--muted); }

.link {
  display: inline-flex; align-items: center; gap: 0.5em;
  font: 500 var(--fs-body)/1 var(--body);
  border-bottom: 1px solid currentColor;
  padding-bottom: 2px;
  transition: gap var(--d-fast) var(--ease-out-quint), color var(--d-fast);
}
.link--small { font-size: var(--fs-small); }
.link--arrow:hover { gap: 1em; color: var(--accent); }
.link:focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; border-radius: 2px; }

/* Buttons ----------------------------------------------------- */
.btn {
  display: inline-flex; align-items: center; gap: 0.5em;
  padding: 0.85em 1.4em;
  border-radius: 999px;
  font: 500 var(--fs-small)/1 var(--body);
  letter-spacing: -0.005em;
  border: 1px solid transparent;
  transition: transform var(--d-fast) var(--ease-out-quint),
              background var(--d-fast), color var(--d-fast),
              border-color var(--d-fast);
  white-space: nowrap;
}
.btn--lg { padding: 1.05em 1.7em; font-size: var(--fs-body); }
.btn--solid { background: var(--ink); color: var(--paper); }
.btn--solid:hover { background: var(--accent); transform: translateY(-2px); }
.btn--accent { background: var(--accent); color: var(--paper); }
.btn--accent:hover { background: var(--accent-deep); transform: translateY(-2px); }
.btn--ghost { color: var(--ink); border-color: var(--rule); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn--ghost-inverse { color: var(--paper); border-color: oklch(0.40 0.020 295); }
.btn--ghost-inverse:hover { background: var(--paper); color: var(--ink); }
.btn--quiet { color: var(--ink); background: var(--paper-2); }
.btn--quiet:hover { background: var(--ink); color: var(--paper); }
.btn:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

/* ============================================================
   TOPBAR
   ============================================================ */
.topbar {
  position: sticky; top: 0; z-index: 100;
  background: color-mix(in oklab, var(--paper) 88%, transparent);
  backdrop-filter: saturate(150%) blur(14px);
  -webkit-backdrop-filter: saturate(150%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--d-fast), background var(--d-fast);
}
.topbar.is-scrolled { border-bottom-color: var(--rule); }
.topbar__inner {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: var(--s-6);
  padding-block: var(--s-4);
}
.brand {
  display: inline-flex; align-items: center; gap: var(--s-3);
  font: 600 1rem/1 var(--display);
  letter-spacing: -0.01em;
}
.brand--lg { font-size: 1.5rem; }
.brand__mark {
  display: inline-flex; align-items: center; justify-content: center;
  color: var(--ink);
  line-height: 0;
}
.brand__mark svg { display: block; height: 24px; width: auto; }
.brand--lg .brand__mark svg { height: 30px; }
.brand__dot { color: var(--accent); margin: 0 1px; }

.nav__list {
  display: flex; align-items: center; gap: clamp(var(--s-4), 2vw, var(--s-8));
  font: 500 var(--fs-small)/1 var(--body);
}
.nav__list a {
  color: var(--ink-soft); position: relative; padding-block: 4px;
  transition: color var(--d-fast);
}
.nav__list a::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: -2px; height: 1px;
  background: currentColor; transition: right var(--d-fast) var(--ease-out-quint);
}
.nav__list a:hover { color: var(--ink); }
.nav__list a:hover::after { right: 0; }

.topbar__cta { display: flex; align-items: center; gap: var(--s-3); }
.topbar__cta .btn--ghost { display: none; }
@media (min-width: 1080px) { .topbar__cta .btn--ghost { display: inline-flex; } }

/* Mobile nav toggle */
.nav-toggle {
  display: none;
  width: 40px; height: 40px; padding: 8px;
  flex-direction: column; justify-content: space-between;
}
.nav-toggle span { display: block; height: 1.5px; background: var(--ink); border-radius: 1px; transition: transform var(--d-fast); }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }

.mobile-nav {
  border-top: 1px solid var(--rule);
  padding: var(--s-6) var(--wrap-pad) var(--s-8);
  background: var(--paper);
}
.mobile-nav ul { display: flex; flex-direction: column; gap: var(--s-3); }
.mobile-nav a { font: 500 1.5rem/1.1 var(--display); }
.mobile-nav .btn { font-size: var(--fs-body); align-self: flex-start; margin-top: var(--s-3); }

@media (max-width: 980px) {
  .nav { display: none; }
  .topbar__cta .btn { display: none; }
  .topbar__cta .btn--solid { display: inline-flex; }
  .nav-toggle { display: flex; }
}
@media (max-width: 600px) {
  .topbar__cta .btn--solid { display: none; }
}

/* ============================================================
   HERO · 01
   ============================================================ */
.hero {
  position: relative;
  padding-top: clamp(3rem, 6vw, 5rem);
  padding-bottom: 0;
  overflow: hidden;
}
.hero__grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-template-areas:
    "meta  meta  meta  meta  meta  meta  meta  meta  meta  meta  meta  meta"
    "title title title title title title title art   art   art   art   art"
    "lede  lede  lede  lede  lede  lede  .     art   art   art   art   art"
    "chips chips chips chips chips chips .     art   art   art   art   art"
    "act   act   act   act   act   act   .     art   art   art   art   art"
    "credit credit credit credit credit credit credit credit credit credit credit credit";
  gap: clamp(1.25rem, 2vw, 2rem) var(--s-6);
  align-items: start;
  padding-bottom: clamp(2.5rem, 5vw, 4.5rem);
}
.hero__meta {
  grid-area: meta;
  display: flex; justify-content: space-between; align-items: center;
  border-top: 1px solid var(--rule);
  padding-top: var(--s-4);
}
.hero__year {
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.18em; color: var(--muted);
}

.hero__title {
  grid-area: title;
  font-family: var(--display);
  font-weight: 600;
  font-size: var(--fs-d1);
  line-height: 0.94;
  letter-spacing: -0.035em;
  margin: 0;
}
.hero__title em { font-style: italic; color: var(--accent); font-weight: 600; }
.hero__title .line { display: block; }
.hero__title .line-2 { padding-left: clamp(1.5rem, 5vw, 4rem); }
.hero__title .line-3 { padding-left: clamp(3rem, 10vw, 9rem); }

.hero__lede { grid-area: lede; max-width: 50ch; color: var(--ink-soft); font-size: clamp(1.05rem, 0.4vw + 0.95rem, 1.2rem); line-height: 1.55; margin-top: var(--s-4); }

.hero__chips {
  grid-area: chips;
  display: flex; flex-wrap: wrap; gap: var(--s-2) var(--s-5);
  font: 500 var(--fs-small)/1 var(--mono);
  color: var(--ink-soft);
}
.hero__chips li { display: inline-flex; align-items: baseline; gap: var(--s-2); }
.hero__chips span { color: var(--accent); }

.hero__actions { grid-area: act; display: flex; flex-wrap: wrap; gap: var(--s-3); margin-top: var(--s-2); }

.hero__art {
  grid-area: art;
  position: relative;
  margin: 0;
  align-self: start;
  display: flex; flex-direction: column; justify-content: flex-start;
  min-height: 0;
}
.hero__art img {
  width: 100%; height: auto;
  border-radius: 12px;
  box-shadow: 0 30px 80px -30px oklch(0.20 0.05 295 / 0.30),
              0 8px 20px -8px oklch(0.20 0.03 295 / 0.18);
  transform: translateY(0);
  transition: transform var(--d-slow) var(--ease-out-expo);
}
.hero__art-caption {
  position: absolute; left: var(--s-4); top: var(--s-4);
  display: inline-flex; align-items: center; gap: var(--s-2);
  background: color-mix(in oklab, var(--paper) 92%, transparent);
  border: 1px solid var(--rule);
  border-radius: 999px;
  padding: 0.4em 0.8em;
  font: 500 var(--fs-tiny)/1 var(--mono);
  color: var(--ink-soft);
}
.hero__art-caption .dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 0 4px color-mix(in oklab, var(--accent) 25%, transparent);
}
.hero__rule { display: none; }

.hero__credit {
  grid-area: credit;
  display: flex; align-items: center; justify-content: space-between; gap: var(--s-4);
  border-top: 1px solid var(--rule);
  padding-top: var(--s-4); margin-top: var(--s-4);
  font: 500 var(--fs-tiny)/1 var(--mono);
  color: var(--muted);
  text-transform: uppercase; letter-spacing: 0.14em;
  flex-wrap: wrap;
}
.hero__credit img { width: 110px; height: auto; opacity: 0.8; filter: grayscale(0.2); }

@media (max-width: 900px) {
  .hero__grid {
    grid-template-columns: 1fr;
    grid-template-areas:
      "meta"
      "title"
      "art"
      "lede"
      "chips"
      "act"
      "credit";
  }
  .hero__title .line-2 { padding-left: 0; }
  .hero__title .line-3 { padding-left: 0; }
  .hero__art { min-height: 0; }
}

/* Marquee ------------------------------------------------- */
.marquee {
  border-block: 1px solid var(--rule);
  overflow: hidden;
  background: var(--paper-2);
  padding-block: var(--s-5);
}
.marquee__track {
  display: flex; align-items: center; gap: var(--s-4);
  white-space: nowrap;
  animation: ticker 60s linear infinite;
  font-family: var(--display); font-weight: 500;
  font-size: clamp(1.4rem, 2.5vw, 2rem);
  letter-spacing: -0.02em;
  color: var(--ink);
}
.marquee__track span:nth-child(odd) { color: var(--ink); }
.marquee__track span:nth-child(even) { color: var(--accent); }
@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
@media (prefers-reduced-motion: reduce) {
  .marquee__track { animation: none; }
}

/* ============================================================
   SECTION SCAFFOLDING
   ============================================================ */
.section { padding-block: var(--section-y); }
.section__head { margin-bottom: clamp(2.5rem, 5vw, 4rem); max-width: 56rem; }
.section__head .display { margin-top: var(--s-3); }
.section__head .section__lede {
  margin-top: var(--s-4);
  font-size: clamp(1.05rem, 0.4vw + 0.95rem, 1.2rem);
  color: var(--ink-soft); max-width: 56ch;
}
.section__head--split {
  display: grid; grid-template-columns: 1fr; gap: var(--s-6);
  max-width: none;
}
@media (min-width: 800px) {
  .section__head--split { grid-template-columns: minmax(0, 2fr) minmax(0, 1fr); align-items: end; gap: var(--s-12); }
  .section__head--split .section__lede { margin-top: 0; }
}
.section__head--center { text-align: center; margin-inline: auto; }
.section__head--center .chapter { justify-content: center; }
.section__head--center .section__lede { margin-inline: auto; }

/* ============================================================
   FOCUS · 02
   ============================================================ */
.focus__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 0;
  border-top: 1px solid var(--rule);
}
.focus__card {
  position: relative;
  padding: var(--s-8) var(--s-6);
  border-bottom: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
  transition: background var(--d-mid) var(--ease-out-quint);
}
.focus__card:hover { background: var(--paper-2); }
.focus__card:hover .focus__num { color: var(--accent); }
.focus__card:nth-last-child(-n+1) { border-right: 0; }
@media (max-width: 760px) {
  .focus__card { border-right: 0; }
}
.focus__num {
  display: block; font: 500 var(--fs-tiny)/1 var(--mono);
  color: var(--muted); margin-bottom: var(--s-6);
  letter-spacing: 0.18em; transition: color var(--d-mid);
}
.focus__card h3 { font-size: var(--fs-d3); font-weight: 600; margin-bottom: var(--s-4); }
.focus__card p { color: var(--ink-soft); font-size: var(--fs-body); max-width: 35ch; margin: 0; }
.focus__rule {
  display: block; height: 2px; width: 0; background: var(--accent);
  margin-top: var(--s-6); transition: width var(--d-mid) var(--ease-out-quint);
}
.focus__card:hover .focus__rule { width: 48px; }

/* ============================================================
   ABOUT · 03
   ============================================================ */
.about__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2rem, 4vw, 4rem);
  align-items: center;
}
@media (min-width: 900px) {
  .about__grid { grid-template-columns: 1.05fr 1fr; gap: clamp(3rem, 6vw, 6rem); }
}
.about__figure { position: relative; margin: 0; }
.about__figure img {
  width: 100%; border-radius: 4px;
  filter: contrast(1.04) saturate(0.95);
}
.about__figure figcaption {
  position: absolute; left: var(--s-4); bottom: var(--s-4);
  background: color-mix(in oklab, var(--paper) 92%, transparent);
  padding: 0.4em 0.8em; border-radius: 4px;
  font: 500 var(--fs-tiny)/1.4 var(--mono);
  color: var(--ink-soft); border: 1px solid var(--rule);
}
.about__figure figcaption span { color: var(--accent); margin-right: var(--s-2); }
.about__body .display { margin: var(--s-3) 0 var(--s-6); font-size: clamp(2.4rem, 4vw, 4rem); }
.about__body .lead { margin-bottom: var(--s-5); }
.about__body p { color: var(--ink-soft); margin-bottom: var(--s-6); }
.about__body strong { color: var(--ink); font-weight: 600; }

/* ============================================================
   SEO · 04
   ============================================================ */
.seo__grid { display: grid; grid-template-columns: 1fr; gap: clamp(3rem, 5vw, 5rem); }
@media (min-width: 980px) { .seo__grid { grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.2fr); gap: clamp(4rem, 6vw, 7rem); } }
.seo__head .display { margin-top: var(--s-3); margin-bottom: var(--s-5); }
.seo__head p { color: var(--ink-soft); }
.seo__pillars { display: grid; gap: var(--s-8); }
.seo__pillars li {
  display: grid;
  grid-template-columns: 56px 1fr;
  column-gap: var(--s-6);
  row-gap: var(--s-3);
  padding-bottom: var(--s-8);
  border-bottom: 1px solid var(--rule);
}
.seo__pillars li:last-child { border-bottom: 0; padding-bottom: 0; }
.seo__pillars h4,
.seo__pillars p { grid-column: 2; }
.pillar__num {
  grid-row: span 2;
  font: 400 1.5rem/1 var(--display);
  font-style: italic;
  color: var(--accent);
  align-self: start;
  letter-spacing: 0.04em;
}
.seo__pillars h4 { font-size: var(--fs-h4); font-weight: 600; margin: 0; }
.seo__pillars p { color: var(--ink-soft); margin: 0; max-width: 50ch; }

/* ============================================================
   SEO REPORT · 05  (inverted band)
   ============================================================ */
.seo-report {
  background: var(--invert);
  color: var(--paper);
  text-align: center;
  position: relative;
  overflow: hidden;
}
.seo-report::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(circle at 15% 100%, oklch(0.42 0.18 295 / 0.55), transparent 55%),
    radial-gradient(circle at 90% 0%, oklch(0.30 0.10 305 / 0.45), transparent 60%);
  pointer-events: none;
}
.seo-report__inner { position: relative; max-width: 60rem; margin-inline: auto; padding-block: var(--s-4); }
.seo-report .display { margin: var(--s-4) 0 var(--s-5); }
.seo-report__inner p { color: oklch(0.85 0.015 295); margin-inline: auto; max-width: 50ch; }
.seo-report__rule {
  height: 1px; background: oklch(0.40 0.020 295);
  width: clamp(120px, 20vw, 220px);
  margin: var(--s-10) auto var(--s-6);
}
.seo-report__note {
  font: 500 var(--fs-tiny)/1.4 var(--mono);
  text-transform: uppercase; letter-spacing: 0.18em;
  color: oklch(0.78 0.015 295);
  display: inline-flex; align-items: center; gap: var(--s-2);
}
.dot { width: 6px; height: 6px; border-radius: 50%; background: currentColor; display: inline-block; }
.dot--accent { background: var(--accent); }
.seo-report .btn--accent { margin-top: var(--s-2); }

/* ============================================================
   PROCESS · 06
   ============================================================ */
.process__list {
  display: grid;
  grid-template-columns: 1fr;
  border-top: 1px solid var(--rule);
}
.process__step {
  display: grid;
  grid-template-columns: minmax(80px, 120px) 1fr;
  gap: clamp(1rem, 4vw, 4rem);
  padding-block: clamp(1.75rem, 3vw, 2.5rem);
  border-bottom: 1px solid var(--rule);
  align-items: baseline;
  transition: background var(--d-mid) var(--ease-out-quint);
}
.process__step:hover { background: var(--paper-2); }
.process__step:hover .process__num { color: var(--accent); }
.process__num {
  font: 500 clamp(2rem, 4vw, 3.5rem)/1 var(--display);
  font-style: italic;
  color: var(--ink-soft);
  transition: color var(--d-mid);
}
.process__copy h3 { font-size: clamp(1.4rem, 2vw, 2rem); font-weight: 600; margin-bottom: var(--s-3); letter-spacing: -0.02em; }
.process__copy p { color: var(--ink-soft); margin-bottom: var(--s-3); max-width: 55ch; }

/* ============================================================
   ACCEL · 07
   ============================================================ */
.accel { background: var(--paper-2); }
.accel__grid {
  display: grid; grid-template-columns: 1fr; gap: clamp(2.5rem, 4vw, 4rem);
}
@media (min-width: 900px) { .accel__grid { grid-template-columns: 1fr 1fr; gap: clamp(3rem, 5vw, 6rem); } }
.accel__lead .display { margin: var(--s-3) 0 var(--s-5); font-size: clamp(2.2rem, 3.5vw, 3.6rem); }
.accel__lead p { color: var(--ink-soft); }
.accel__cta { display: flex; flex-wrap: wrap; gap: var(--s-3); margin-top: var(--s-6); }

.accel__topics {
  border-top: 1px solid var(--rule);
}
.accel__topics li {
  display: grid; grid-template-columns: 24px 1fr; gap: var(--s-4);
  padding-block: var(--s-5);
  border-bottom: 1px solid var(--rule);
  font: 500 clamp(1rem, 0.4vw + 0.9rem, 1.15rem)/1.4 var(--display);
  color: var(--ink);
  transition: padding-left var(--d-mid) var(--ease-out-quint), color var(--d-mid);
  cursor: default;
}
.accel__topics li:hover { padding-left: var(--s-4); color: var(--accent); }
.accel__topics li span { color: var(--accent); font-weight: 500; }

/* ============================================================
   WHAT WE DO · 08
   ============================================================ */
.what__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-auto-rows: minmax(220px, auto);
  gap: var(--s-4);
}
.what__card {
  position: relative;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  background: var(--paper-2);
  border-radius: 6px;
  display: flex; flex-direction: column;
  transition: background var(--d-mid) var(--ease-out-quint), transform var(--d-mid);
  overflow: hidden;
  grid-column: span 3;
}
.what__card--feature { grid-column: span 6; grid-row: span 1; background: var(--ink); color: var(--paper); }
.what__card--feature h3 { font-size: clamp(1.8rem, 3vw, 2.8rem); }
.what__card--feature p { color: oklch(0.85 0.015 295); max-width: 40ch; }
.what__card--feature .what__figure { margin-top: var(--s-6); border-radius: 4px; overflow: hidden; max-height: 280px; }
.what__card--feature .what__figure img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.02); transition: transform var(--d-slow) var(--ease-out-expo); }
.what__card--feature:hover .what__figure img { transform: scale(1.06); }

.what__card h3 { font-size: clamp(1.2rem, 1.5vw, 1.6rem); margin-bottom: var(--s-3); }
.what__card p { color: var(--ink-soft); max-width: 35ch; margin: 0; }
.what__card:not(.what__card--feature):hover { background: var(--ink); color: var(--paper); transform: translateY(-2px); }
.what__card:not(.what__card--feature):hover p { color: oklch(0.85 0.015 295); }

@media (max-width: 900px) {
  .what__grid { grid-template-columns: repeat(2, 1fr); }
  .what__card, .what__card:nth-child(n) { grid-column: span 2; }
}

/* ============================================================
   INDUSTRIES · 09
   ============================================================ */
.industries__group {
  margin-bottom: clamp(3rem, 5vw, 4.5rem);
  text-align: center;
}
.industries__head { max-width: 50rem; margin: 0 auto var(--s-8); }
.industries__head h3 { font-size: clamp(1.6rem, 2.5vw, 2.2rem); margin-bottom: var(--s-3); }
.industries__head p { color: var(--ink-soft); margin-inline: auto; }

.industries__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  gap: var(--s-3);
}
.industries__grid li {
  background: var(--paper-2);
  padding: 1.1em 1.2em;
  border-radius: 999px;
  font: 500 var(--fs-small)/1.2 var(--body);
  color: var(--ink);
  transition: background var(--d-fast), color var(--d-fast), transform var(--d-fast);
  cursor: default;
  text-align: center;
}
.industries__grid li:hover { background: var(--ink); color: var(--paper); transform: translateY(-2px); }
.industries__cta { text-align: center; margin-top: var(--s-8); }
.industries__cta p { color: var(--ink-soft); margin-inline: auto; margin-bottom: var(--s-5); }
.industries__buttons { display: flex; flex-wrap: wrap; justify-content: center; gap: var(--s-3); }

/* ============================================================
   WORK · 10
   ============================================================ */
.work__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--rule);
  border: 1px solid var(--rule);
  border-radius: 4px;
  overflow: hidden;
}
@media (min-width: 880px) {
  .work__grid { grid-template-columns: repeat(3, 1fr); }
}
.work__item {
  background: var(--paper);
  padding: 0;
  display: flex; flex-direction: column;
  gap: 0;
  transition: background var(--d-mid) var(--ease-out-quint);
  min-height: 0;
}
.work__item figure {
  margin: 0;
  width: 100%;
  aspect-ratio: 4 / 3;
  background: var(--paper-2);
  overflow: hidden;
  position: relative;
}
.work__item figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.0);
  transition: transform var(--d-slow) var(--ease-out-expo);
}
.work__item:hover figure img { transform: scale(1.05); }
.work__meta {
  padding: clamp(1.25rem, 2vw, 1.75rem) clamp(1.5rem, 2vw, 2rem) clamp(1.5rem, 2.5vw, 2rem);
}
.work__meta h3 { font-size: clamp(1.25rem, 1.6vw, 1.6rem); font-weight: 600; margin-bottom: var(--s-2); letter-spacing: -0.015em; }
.work__meta p { color: var(--ink-soft); margin: 0; font-size: var(--fs-small); }

.work__cta { text-align: right; margin-top: var(--s-8); }

.work__credibility {
  margin-top: clamp(3rem, 5vw, 5rem);
  padding-top: var(--s-8);
  border-top: 1px solid var(--rule);
}
.work__credibility-label {
  display: block;
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.2em; color: var(--muted);
  margin-bottom: var(--s-6);
}
.work__credibility ul {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: clamp(var(--s-6), 3vw, var(--s-10));
  align-items: center;
}
.work__credibility img {
  max-height: 96px;
  width: auto;
  max-width: 100%;
  opacity: 0.6;
  filter: grayscale(1) contrast(1.1);
  transition: opacity var(--d-fast), filter var(--d-fast);
  margin-inline: auto;
}
.work__credibility li:hover img { opacity: 1; filter: grayscale(0) contrast(1); }

/* ============================================================
   FAQ · 11
   ============================================================ */
.faq__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2rem, 4vw, 4rem);
}
@media (min-width: 980px) {
  .faq__grid { grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.5fr); gap: clamp(3rem, 6vw, 7rem); }
  .faq__head { position: sticky; top: 100px; align-self: start; }
}
.faq__head .display { margin: var(--s-3) 0 var(--s-5); }
.faq__head p { color: var(--ink-soft); }

.faq__list { border-top: 1px solid var(--ink); }
.faq__item { border-bottom: 1px solid var(--rule); }
.faq__q {
  display: grid;
  grid-template-columns: 56px 1fr 24px;
  align-items: center;
  width: 100%;
  text-align: left;
  padding: clamp(1.25rem, 2vw, 1.75rem) 0;
  gap: var(--s-4);
  transition: color var(--d-fast);
}
.faq__q:hover { color: var(--accent); }
.faq__q:hover .faq__chev::before,
.faq__q:hover .faq__chev::after { background: var(--accent); }
.faq__num { font: 500 var(--fs-tiny)/1 var(--mono); color: var(--muted); letter-spacing: 0.18em; }
.faq__qt { font: 500 clamp(1.05rem, 0.5vw + 0.95rem, 1.25rem)/1.35 var(--display); letter-spacing: -0.015em; }
.faq__chev { position: relative; width: 14px; height: 14px; }
.faq__chev::before, .faq__chev::after {
  content: ""; position: absolute; left: 0; top: 50%;
  width: 100%; height: 1.5px; background: var(--ink);
  transition: transform var(--d-mid) var(--ease-out-expo), background var(--d-fast);
}
.faq__chev::after { transform: rotate(90deg); }
.faq__q[aria-expanded="true"] .faq__chev::after { transform: rotate(0); }

.faq__a {
  overflow: hidden;
  max-height: 0;
  opacity: 0;
  transition: max-height var(--d-mid) var(--ease-out-expo),
              opacity var(--d-mid) var(--ease-out-expo);
}
.faq__q[aria-expanded="true"] + .faq__a {
  max-height: 1400px;
  opacity: 1;
}
.faq__a > * { padding-left: 56px; padding-right: var(--s-8); color: var(--ink-soft); max-width: 80ch; }
.faq__a > *:first-child { padding-top: 0; }
.faq__a > *:last-child { padding-bottom: clamp(1.25rem, 2vw, 1.75rem); }
.faq__a p { margin-bottom: var(--s-3); }
.faq__a p:last-child { margin-bottom: 0; }
.faq__a ol { list-style: decimal; padding-left: calc(56px + 1.4em); margin-bottom: var(--s-3); }
.faq__a ol li { margin-bottom: var(--s-3); }
.faq__a strong { color: var(--ink); font-weight: 600; }

@media (max-width: 600px) {
  .faq__q { grid-template-columns: 36px 1fr 20px; }
  .faq__a > * { padding-left: 36px; }
  .faq__a ol { padding-left: calc(36px + 1.4em); }
}

/* ============================================================
   JOURNAL · 12
   ============================================================ */
.journal__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: clamp(1.5rem, 3vw, 3rem);
}
.journal__post {
  display: flex; flex-direction: column; gap: var(--s-4);
  transition: transform var(--d-mid) var(--ease-out-quint);
}
.journal__post:hover { transform: translateY(-4px); }
.journal__post figure {
  margin: 0; aspect-ratio: 16/10; overflow: hidden; border-radius: 4px;
  background: var(--paper-2);
}
.journal__post figure img {
  width: 100%; height: 100%; object-fit: cover;
  transition: transform var(--d-slow) var(--ease-out-expo);
}
.journal__post:hover figure img { transform: scale(1.06); }
.journal__meta {
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.16em;
  color: var(--muted);
}
.journal__post h3 { font-size: clamp(1.25rem, 1.5vw, 1.55rem); font-weight: 600; line-height: 1.2; }
.journal__post p { color: var(--ink-soft); font-size: var(--fs-body); margin: 0; }
.journal__post .link { margin-top: var(--s-2); align-self: start; font-size: var(--fs-small); }
.journal__cta { margin-top: var(--s-12); text-align: center; }

/* ============================================================
   CLOSE · 13  (inverted band)
   ============================================================ */
.close { background: var(--invert); color: var(--paper); position: relative; overflow: hidden; }
.close::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(circle at 80% 90%, oklch(0.45 0.20 295 / 0.55), transparent 60%),
    radial-gradient(circle at 10% 0%, oklch(0.32 0.10 305 / 0.45), transparent 60%);
}
.close__inner { position: relative; max-width: 60rem; }
.close__title { font-size: clamp(2.4rem, 5vw, 5rem); margin: var(--s-4) 0 var(--s-5); }
.close__title em { color: var(--accent); font-style: italic; }
.close__inner p { color: oklch(0.85 0.015 295); max-width: 56ch; font-size: clamp(1.05rem, 0.4vw + 0.95rem, 1.2rem); }
.close__actions { display: flex; flex-wrap: wrap; gap: var(--s-3); margin-top: var(--s-8); }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  background: var(--paper-2);
  padding-block: clamp(3rem, 5vw, 5rem) 0;
  border-top: 1px solid var(--rule);
}
.footer__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2rem, 4vw, 4rem);
  padding-bottom: clamp(2.5rem, 4vw, 4rem);
}
@media (min-width: 720px) {
  .footer__grid { grid-template-columns: 1.4fr 1fr 1fr 1fr; }
}
.footer__brand p { color: var(--ink-soft); margin: var(--s-5) 0 var(--s-6); max-width: 36ch; }
.footer__col h3 {
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.2em;
  color: var(--muted); margin-bottom: var(--s-5);
}
.footer__col ul { display: grid; gap: var(--s-3); }
.footer__col a {
  font: 500 var(--fs-small)/1.4 var(--body);
  color: var(--ink-soft);
  transition: color var(--d-fast);
  display: inline-block; padding-block: 2px;
  border-bottom: 1px solid transparent;
}
.footer__col a:hover { color: var(--ink); border-bottom-color: var(--accent); }

.footer__social { display: flex; align-items: center; gap: var(--s-4); }
.footer__label {
  font: 500 var(--fs-tiny)/1 var(--mono);
  text-transform: uppercase; letter-spacing: 0.2em; color: var(--muted);
}
.footer__social ul { display: flex; gap: var(--s-2); }
.footer__social a {
  display: grid; place-items: center;
  width: 36px; height: 36px; border-radius: 50%;
  background: var(--paper); border: 1px solid var(--rule);
  transition: background var(--d-fast), transform var(--d-fast);
}
.footer__social a:hover { background: var(--ink); transform: translateY(-2px); }
.footer__social a:hover img { filter: invert(1); }
.footer__social img { width: 16px; height: 16px; }

.footer__base {
  display: flex; flex-wrap: wrap;
  justify-content: space-between; align-items: center; gap: var(--s-3);
  border-top: 1px solid var(--rule);
  padding-block: var(--s-5);
  font: 500 var(--fs-tiny)/1.4 var(--mono);
  text-transform: uppercase; letter-spacing: 0.16em;
  color: var(--muted);
}
.footer__signoff { color: var(--ink); }

/* ============================================================
   SCROLL REVEAL
   ============================================================ */
[data-reveal] {
  --reveal-y: 24px;
  opacity: 0;
  transform: translateY(var(--reveal-y));
  transition: opacity 800ms var(--ease-out-expo),
              transform 800ms var(--ease-out-expo);
  will-change: opacity, transform;
}
[data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0);
}
/* stagger children (up to 16) */
[data-reveal].is-visible [data-reveal] { transition-delay: var(--reveal-delay, 0ms); }
.reveal-d-1 { --reveal-delay: 60ms; }
.reveal-d-2 { --reveal-delay: 120ms; }
.reveal-d-3 { --reveal-delay: 180ms; }
.reveal-d-4 { --reveal-delay: 240ms; }

/* Slight fancier reveal on hero title lines */
.hero__title .line {
  opacity: 0;
  transform: translateY(40px);
  animation: heroLine 1100ms var(--ease-out-expo) forwards;
}
.hero__title .line-1 { animation-delay: 100ms; }
.hero__title .line-2 { animation-delay: 220ms; }
.hero__title .line-3 { animation-delay: 340ms; }
@keyframes heroLine {
  to { opacity: 1; transform: translateY(0); }
}

/* respect reduced motion */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
  [data-reveal] { opacity: 1; transform: none; }
  .hero__title .line { opacity: 1; transform: none; animation: none; }
}

/* ============================================================
   FOCUS RING — keyboard only
   ============================================================ */
:focus { outline: none; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 2px; }

/* selection */
::selection { background: var(--accent); color: var(--paper); }